Discover how to diagnose objections before they get raised.
Most reps wait for the prospect to say “It’s too expensive” or “Call back next quarter”, then panic, talk faster, and sell themselves short with discounts.
Objections aren’t brick walls, they’re signals from your buyer that your sales process is broken, resulting in:
- Stalled Pipelines
- Ghosted follow-ups
- Lost commission on qualified deals
In Benchmark Training’s Diagnosing Objections video, you’ll learn how to diagnose and prevent the 4 most common objections from coming up in your sales conversations.
If you are receiving any of these common objections, this video is for you:
- Price
- Lack of need or want
- Not ready or in research phase
- Lack of authority
Benchmark Training Client Testimonials
"The Benchmark team was able to increase productivity and engagement for all parties."
"No matter what level your sales or coaching skills are at currently, [Benchmark] will help you improve and break through to the next level. If you are new, he will help to increase your confidence and skills. If you are experienced, he will make you a pro."
"...Benchmark Training [has] changed my life and the trajectory of my professional career."
"...has helped me rearchitect my sales process ...I continue to make progress each week and have not hit a plateau yet (we've been working together for nine months)."
"...hands down, this one stood out to our team as one of the best!"
"It left our team feeling motivated and ready to put his advice to work. [the] presentation really covers the vital nuances of what it takes to build meaningful relationships and the importance of active listening to help us excel in our fundraising efforts."
"We are winning more business than before..."
"...can honestly say I've never had so much dynamic insight and incredibly useful guidance, support and advice from any Sales Coach before. Ben is an absolute genius..."
“...Engaging, informative, and inspiring”
"I would highly recommend Benchmark for any sales coaching and/or training for your sales teams."
“...the sharpest sales mind I’ve ever encountered."
"I’ve gained more knowledge and instinct under his coaching than I ever could have expected or asked for. Whether you’re a VP of Sales or a brand new rep, talk to the professor."
“...has really helped myself and the team remain with the client at the forefront of our minds..."
"Benchmark has been brilliant at explaining ways in which to be deliberate and conscious in our thought processes, so that we can be proactive and deliver great results for our customers."
“Sales Visionary is the phrase that comes to mind when I think of Benchmark.”
"I have had the pleasure of being coached by Benchmark for the past few months and the experience and knowledge it has provided me with is invaluable."
"There aren't enough words to describe how essential Justin and Benchmark have become in my career and life."
"Justin and Ben have developed a full-proof strategy and learning platform that I would stand on the rooftops and scream to any person who wants to take a sales career they are proud of and use it become a true superstar in this industry."
Frequently Asked Questions
Participants will learn how to diagnose the objectives they receive in meetings and techniques to prevent future objections.
You can start applying the framework on your very next call to see immediate shifts in 24 to 48 hours. With consistent practice, the objection prevention habit fully solidifies within 30 days.
Because you never have to overcome an objection you’ve already prevented. Catching buyer hesitation early stops deal stalls before they happen and keeps you moving forward.
Yes. Over the last 10 years, Benchmark has trained and coached hundreds of of sales leaders, VP of Sales, and top performers using these exact concepts. Our frameworks are directly responsible for helping sales reps close more high value deals, shorten sales cycles, and turn average performers into consistent quota crushers.
Most sales programs teach generic theory that doesn’t translate to the real world. We focus on research-based and field-tested actionable frameworks that sales reps will use throughout their career.
We built this specifically for busy sales professionals. In about 8 minutes, you’ll be ready to practice your new skills
The video link will be emailed to you directly immediately after submitting and you can start diagnosing and preventing objections right away.
You work directly with “The Professor”—an executive coach with over 30 years of real-world experience in sales and enterprise leadership, a university professor, and a 4-time entrepreneur who has actually built, scaled, and managed teams. We don’t teach academic theory; we deliver battle-tested strategies built in the trenches in a way that sticks
Benchmark bridges the gap between sales strategy and real-world execution. We take research-backed, field-tested management concepts and present them in a practical framework designed to drive permanent behavioral change—not just temporary motivation.
