Launching and Expanding Sales Teams
It’s time to build your sales organization around the numbers.
Sales Solutions for Founder-Led Companies
If done improperly, launching and building a sales team can cost you hundreds of thousands of dollars. Founders expanding their sales force typically face these four bottlenecks that burn capital and stall revenue:
- Without a clear financial and performance model, it’s difficult to predict the ROI in the first 18 months.
- A year-end goal is not enough to manage a developing sales team. Without defined milestones, poor performance can go unnoticed for months.
- What worked for the founder doesn’t always work for new sales reps.
- Every month spent on training and coaching reps drains cash and market share.
Sales Solutions for Launching Sales Teams
If You’re Dealing With:
Inconsistent Messaging & Brand Dilution
Your team needs: Sales Productive Interactions with DISC
Our tailored program gives teams the communication frameworks and behavioral tools needed to articulate value consistently and represent your brand professionally in every meeting.
Unpredictable Pipelines
Your team needs: Growing Your Business
Our tailored course gives teams clear actionable prospecting frameworks, strategies to grow their portfolio, and build a qualified pipeline faster.
Deals Stalling at Pushback
Your team needs: Sales Objections
This tailored course gives teams practical objection prevention tactics and mental composure to handle tough buyer pushback and negotiate with confidence.
Closing the Leadership Gap in Growing Teams
Your team needs: Leadership Productive Interactions with DISC
Benchmark’s Productive Interaction give leaders communication tools that eliminate operational silos, standardized coaching across departments, and drive consistent sales execution.
Siloed Communication Across Growing Operations
Your team needs: Productive Interactions with DISC
This programs empowers teams through unified cross-departmental communication standards that breakdown operational silos, de-escalate post-sale issues, and deliver a seamless client experience
Transform Founder-Led Sales into Predictable Sales Organization
Benchmark Training helps founders and leadership teams build the infrastructure required to turn sales investment into measurable growth:
- Build a sales team pro-forma before making the investment
- Establish month-by-month sales performance milestones
- Create accountability around prospecting, pipeline, conversion and revenue
- Identify performance gaps WAY before they become revenue problems
A Proven Approach to Launching and Expanding Sales Teams
At Benchmark Training, we help founder-led companies build sales teams around measurable performance, accountability, and predictable growth
Before you make the investment, we help you understand the math.
The goal is to build a sales team that produces a predictable return on your investment.
Launching and Expanding Sales Teams Case Study
"The Benchmark team was able to increase productivity and engagement for all parties."
"No matter what level your sales or coaching skills are at currently, [Benchmark] will help you improve and break through to the next level. If you are new, he will help to increase your confidence and skills. If you are experienced, he will make you a pro."
"...Benchmark Training [has] changed my life and the trajectory of my professional career."
"...has helped me rearchitect my sales process ...I continue to make progress each week and have not hit a plateau yet (we've been working together for nine months)."
"...hands down, this one stood out to our team as one of the best!"
"It left our team feeling motivated and ready to put his advice to work. [the] presentation really covers the vital nuances of what it takes to build meaningful relationships and the importance of active listening to help us excel in our fundraising efforts."
"We are winning more business than before..."
"...can honestly say I've never had so much dynamic insight and incredibly useful guidance, support and advice from any Sales Coach before. Ben is an absolute genius..."
“...Engaging, informative, and inspiring”
"I would highly recommend Benchmark for any sales coaching and/or training for your sales teams."
“...the sharpest sales mind I’ve ever encountered."
"I’ve gained more knowledge and instinct under his coaching than I ever could have expected or asked for. Whether you’re a VP of Sales or a brand new rep, talk to the professor."
“...has really helped myself and the team remain with the client at the forefront of our minds..."
"Benchmark has been brilliant at explaining ways in which to be deliberate and conscious in our thought processes, so that we can be proactive and deliver great results for our customers."
“Sales Visionary is the phrase that comes to mind when I think of Benchmark.”
"I have had the pleasure of being coached by Benchmark for the past few months and the experience and knowledge it has provided me with is invaluable."
"There aren't enough words to describe how essential Justin and Benchmark have become in my career and life."
"Justin and Ben have developed a full-proof strategy and learning platform that I would stand on the rooftops and scream to any person who wants to take a sales career they are proud of and use it become a true superstar in this industry."
Frequently Asked Questions:
Yes. Over the last 10 years, Benchmark has trained and coached hundreds of of sales leaders, VP of Sales, and top performers using these exact concepts. Our frameworks are directly responsible for helping sales reps close more high value deals, shorten sales cycles, and turn average performers into consistent quota crushers.
Most sales programs teach generic theory that doesn’t translate to the real world. We focus on research-based and field-tested actionable frameworks that sales reps will use throughout their career.
You work directly with “The Professor”—an executive coach with over 30 years of real-world experience in sales and enterprise leadership, a university professor, and a 4-time entrepreneur who has actually built, scaled, and managed teams. We don’t teach academic theory; we deliver battle-tested strategies built in the trenches in a way that sticks.
Benchmark bridges the gap between sales strategy and real-world execution. We take research-backed, field-tested management concepts and present them in a practical framework designed to drive permanent behavioral change—not just temporary motivation.
We offer flexible engagement formats including focused Sales Sprints for immediate friction points, multi-month Sales Cohorts for team-wide alignment, and targeted 1-on-1 Strategic Coaching for sales reps and leaders.
Every model focuses on real-world business applications allowing reps to work directly on active pipeline deals without taking them away from critical sales activities.
Productive Interactions courses establish a shared language across departments, ensuring reps sell realistic operational solutions and ops teams support revenue growth seamlessly.